Preserve a baseline
Record the starting state before implementation: priority queries, representative map-grid points, important landing pages, profile actions, conversion events and lead quality. Note major business, seasonality or tracking changes that could distort comparison.
Separate leading and business indicators
Visibility and engagement show whether the market is beginning to respond; calls, forms, bookings, visits and lead quality show whether that movement is useful.
- Map visibility by query and meaningful geographic point
- Organic impressions, clicks and landing-page discovery
- Profile calls, directions and website actions
- Qualified conversions by service and market
Explain the customer journey
Search Console, analytics, profile data and call or form records answer different questions and will not match perfectly. Report each source within its limits, document definitions and avoid inventing attribution the data cannot support.
End with the next decision
A monthly report should name completed work, observed change, unresolved risks and the next priorities. Consolidate overlapping pages, improve weak conversion paths and expand only where demand, service capacity and evidence justify it.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.