A practical 90-day local SEO plan

Days 1–30

Establish the truth and remove blockers

Confirm business information, access, locations, service areas and conversion goals. Preserve a baseline before changing profiles or pages, then resolve technical, eligibility and tracking issues that would make later work hard to evaluate.

• Document the business-data source of truth
• Benchmark priority queries and map coverage
• Review indexation, canonicals, redirects and conversion paths
• Identify profile, listing and review-policy risks

Days 31–60

Improve the pages and profile that matter most

Match the most valuable service and market intent to one clear page, strengthen the customer proof on that page, and align the Business Profile with the same facts and next action.

• Improve priority service and location pages
• Complete accurate categories, services, hours and links
• Add crawlable contextual internal links
• Test calls, forms, bookings and source tracking

Days 61–90

Build reputation and local authority

With the foundation stable, begin the repeatable work that supports prominence and customer trust. Quality and relevance matter more than citation, review or link volume.

• Launch a policy-compliant review request process
• Correct important citation conflicts and duplicates
• Pursue relevant associations, partnerships and local mentions
• Publish the next evidence-backed resource or market page

After day 90

Use evidence to choose the next cycle

Compare visibility, landing-page discovery, profile actions and qualified enquiries with the original baseline. Keep what created useful movement, repair weak links in the customer journey, and resist expanding the page footprint without distinct demand and proof.