Compare the starting options
A focused public review, a full diagnostic audit and an ongoing campaign serve different purposes. The price and deliverables for paid work are agreed in a written proposal before work starts.
| Option | Price | Purpose and scope |
|---|---|---|
| Initial opportunity review | Free — $0 CAD | Public website and local-presence observations; priorities worth discussing |
| Full local SEO audit | Custom quote | Agreed technical, profile, content and competitor investigation with a prioritized action plan |
| Ongoing local SEO | Custom quote | Implementation, content, profile, listing or reputation work and reporting as specified |
| Several locations | Custom quote | Shared standards plus branch-specific priorities, implementation and measurement |
What changes the quote?
The number of markets is only one factor. The condition of the website, ownership of the Business Profile, content requirements, competitive environment and who implements the work can change the effort substantially.
- Number of genuine operating locations and priority services
- Website platform, technical blockers and development requirements
- Existing content, approved photos and usable customer evidence
- Profile, listing and duplicate-data cleanup
- Reporting needs and the availability of conversion data
What a written proposal should specify
Compare proposals by outputs and responsibilities as well as price. Ask for the implementation scope, reporting cadence, approval process and commercial terms in writing.
- Fee, billing currency, applicable taxes and payment schedule
- One-time setup and recurring work shown separately
- Included pages, locations and implementation responsibilities
- Advertising spend, third-party tools and production costs identified separately
- Contract length, cancellation terms and account ownership
- How changes outside the agreed scope are priced
Choose the first step
If the scope is unclear, start with the free opportunity review. Share your website, priority city, main service and the outcome you want to improve. The review helps identify whether a fuller audit, targeted correction or ongoing campaign is the appropriate next discussion.