Search and website data
Google Search Console and analytics can show discovery, landing-page behaviour and conversion events. Configuration should preserve access, document filters and make important actions easy to audit.
Business Profile and map tracking
Profile activity and geographic rank grids add local context. They should be interpreted alongside proximity, market competition and actual customer actions rather than turned into one vanity score.
Calls, forms and lead quality
A call or form event is only a starting signal. Source tracking, consent, spam controls and a simple lead-quality feedback loop help connect marketing work to useful business outcomes.
Access and ownership
Clients should retain appropriate ownership of profiles, analytics, advertising accounts and core business data. We document permissions and remove obsolete access when engagements change.