What is included in a local SEO engagement?
The scope starts with the customer journey: which services people search for, where you can deliver them, and what a useful enquiry looks like. We agree on the work and implementation responsibilities before a campaign starts.
| Workstream | Deliverable | How progress is checked |
|---|---|---|
| Business Profile and Maps | Category, service, hours and landing-page recommendations | Profile actions and visibility across agreed search points |
| Website and content | Prioritized technical fixes and service-page improvements | Indexation, relevant queries and completed enquiries |
| Listings and reputation | Business-data corrections and an honest review-request process | Listing accuracy, review recency and customer feedback |
| Reporting | Baseline, change log and next priorities | Qualified leads by service and market where tracking is available |
Choose the scope for your business model
A shop, a mobile service provider and a business with several branches need different plans. A single storefront needs a strong destination page and accurate visiting information. A service-area business needs clear coverage and an eligible profile. Multiple branches need separate location records and useful pages for real branches.
- Single location: start with the core service, profile and conversion path
- Service-area business: define travel coverage and customer eligibility
- Multiple locations: assign profile ownership and reporting to each branch
The first deliverable is a prioritized plan
We document the starting point before implementation. A broken canonical, missing profile ownership or unusable form can matter more than publishing another article. Your plan identifies the issue, supporting evidence, proposed correction, owner and verification method.
- First 30 days: access, baseline and critical technical or profile corrections
- Days 31–60: priority service content, internal links and enquiry improvements
- Days 61–90: listing, reputation and authority work informed by early evidence
What we need from you
Share your website, main services, actual operating locations and priority markets. After the scope is agreed, grant role-based access to relevant platforms and identify who can approve business facts, content and website changes. You retain ownership of your accounts.
- Approved business name, contact details, hours and service areas
- Access to the website, Business Profile and measurement tools as needed
- Original photos, service details and permission to use customer evidence
Measure customer actions alongside visibility
A ranking grid gives geographic context; it does not count customers. We separate profile actions, website enquiries and qualified leads. Reports explain what changed, which data was available, and what should happen next. Missing analytics is identified as a measurement gap before results are interpreted.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.