Start with a publishable contribution
Before preparing a pitch, identify what the business can substantiate. A documented project, a useful dataset, a specialist explanation or participation in a real community initiative can supply the material. A list of target websites alone is not a story.
- Confirm who owns the evidence and who may approve its use
- Separate public facts from confidential customer information
- Choose audiences that would actually benefit from the material
- State the limitations of any figures or comparisons
Match the channel to the material
Our planning framework separates editorial contributions, accurate business listings and existing partnerships. Each requires a different approach and a different definition of completion.
| Opportunity | Evidence needed | Reportable work |
|---|---|---|
| Relevant trade publication | A useful specialist contribution | Approved pitch and editor response |
| Local business listing | Accurate identity and eligibility | Listing URL and corrections completed |
| Real supplier or community relationship | Permission and a relevant shared project | Published mention, if the partner agrees |
| Original research | Method, date and reproducible findings | Research asset and coverage received |
Set expectations for editorial decisions
Google’s spam policies restrict links created primarily to manipulate rankings. We do not sell ranking credit, promise a number of editorial placements or describe a paid advertisement as earned coverage. Publication and link decisions remain with the publisher.
Agree on scope before outreach
A proposal should identify the research, content production, approvals and outreach included. Reporting distinguishes work completed from responses and published coverage. Paid placement, production and sponsorship costs require a separate agreed budget.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.