Relevance
Categories, services, profile information and landing-page content help search systems connect a business to the query. Clear service definitions beat repeated keywords that add no meaning.
Distance and service reality
Proximity cannot be optimized away. A real location or service-area model should be represented honestly, and map performance should be measured across the places customers actually search.
Prominence and confidence
Reviews, links, citations, brand mentions and established offline reputation can reinforce confidence in the business. Quality, recency and relevance matter more than inflated counts.
Website and conversion quality
Local organic performance also depends on crawlability, intent alignment, internal links, helpful content and a fast path to call, book, visit or enquire.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.