Create a location data source of truth
Document name, address, phone, hours, categories, services, URLs, opening status and responsible owners for every real location.
Give each page a local job
A location page should answer what is available, where the location is or serves, what makes that branch useful, and how a customer takes action. Unique staff, services, proof and logistics are more valuable than swapped city names.
Distribute ownership
Central standards and local input work together. Define who handles profile edits, suggested changes, reviews, holiday hours, photos and escalations.
Report the network and the market
Use network-level trends to spot patterns, but preserve location-level visibility, conversions and lead-quality views so weak markets are not hidden by averages.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.