Visibility and choice
Review signals can contribute to prominence, while rating, volume, recency and the detail in customer experiences influence whether searchers choose to click or call.
A compliant request process
Ask all eligible customers at a natural moment, make the process easy and do not screen for positive sentiment. Avoid incentives, employee reviews and tactics that misrepresent genuine experience.
Responses are operational evidence
Responses show that the business listens. Use them to acknowledge the customer, clarify next steps when needed and surface patterns the operating team should address.
Measure beyond the average rating
Track request consistency, review recency, response coverage, recurring topics and conversion changes by location rather than focusing only on a single score.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.