Ownership, eligibility and identity
Confirm that the business is eligible, controlled by the right account and represented under its real-world name. Resolve duplicate or practitioner listings intentionally instead of creating more profiles.
Categories, services and attributes
Choose the most accurate primary category, add useful secondary categories, describe real services and complete applicable attributes. Do not add categories simply because competitors use them.
Customer-facing information
Keep hours, phone, website, appointment links, service areas and accessibility details current. Use tracked URLs where appropriate without changing the customer destination.
Photos, reviews and maintenance
Publish representative media, ask for honest reviews, respond in a human voice and assign responsibility for questions, updates, suggested edits and holiday hours.
Reviewed sources
Primary sources and standards
Use these official resources to confirm platform rules and technical guidance. They are maintained by their publishers and may change over time.